About Us

For many 2020 was filled with anxiety, fear and a sense of hopelessness. For me 2020 began as every other year but ended in an unexpected way. In July 2020, I had to make a choice, do I give up or do I make a new pathway. I chose to forge a new pathway.  With that new path, I formed Jinada Rochelle LLC in the fall of 2020. I took my experience working in the public sector and combined it with my experience in the private sector and developed Diversity, Equity, and Inclusion training for employers and community groups.  I wanted to meet employers and their employees in the trenches and provide them with a pathway to a better work experience. Diversity includes everyone, Equity makes a unique pathway, and Inclusion is the intentional choice to value those you serve. 

Over the years, I’ve partnered with executives, HR teams, and corporate leaders to design equity-driven frameworks that turn values into measurable outcomes, higher engagement, improved retention, and stronger leadership alignment. My mission is simple: help organizations not just talk about inclusion but live it, through leadership training, strategy, and actionable transformation.

🔹What I do:
 • Guide leaders through inclusive leadership and culture transformation 
    programs

 • Design DEI frameworks that improve collaboration, belonging, and           
    performance

 • Develop policies that make equity measurable and sustainable

 • Advise executives on embedding inclusion into business strategy and               
    operations

🔹 My approach: Every organization is unique. I combine strategic insight, lived experience, and evidence-based methodology to meet each client where they are, and move them forward with clarity, compassion, and measurable progress.

🔹 The impact: My clients build workplaces where every voice is heard, respected, and empowered, not because it’s trendy, but because it drives innovation and success. If you’re ready to lead with equity and create a culture that thrives, let’s connect 

Highlights: 
2019 Graduate of the Harrisburg MLK Leadership Institute 
2021 Diversity, Equity & Inclusion in the Workplace Certificate from the University of Southern Florida Corporate Training and Professional Education  
2021 Certified Minority Owned Business by National Minority Development Council 
2022 Featured speaker at the Harrisburg Chamber’s IDEA workshop 
2023 Featured speaker at MidPenn Bank Women's Empowerment Seminar
2025 Keynote speaker for HOBY of Central PA
2025 speaker for Lancaster SHRM
B.S. University of Pittsburgh